My motto is simple: Say something that matters.

My mediums

Content strategy

Meet the consumer where they are. Do they know their problem? Awareness. Are they seeking solutions? Consideration. Are they ready to commit? Conversion. By presenting the right content at the right time to the right person, you can create tangible results. The challenge is scaling… that’s where I come in.

Brand marketing

Do the basics first. Mission-Vision-Purpose. Every touchpoint, social media post, and product ad needs to reflect your mission and give your consumer a reason to believe. In a crowded world, consistency is king.

Video production management

What brand ever said, “we have enough video”? Make the pre-production count. Know the audience, formats, languages, marketing objectives, website applications, KPIs per advertising channel, and advertising testing package needs, and BRIEF IT IN. A clear scope will result in better casting, location selection, storyboarding, shotlist creation, and a more transparent post-production process.

Data-driven performance advertising

Fail fast, learn fast. Test creative, prune and iterate, optimize the ad set and audience, monitor results and implement learnings. ACoS and ROAS are your friends, not your enemy.

Inbound marketing

Generic listicles aren’t going to generate real consideration for your brand. You need to prove added value for the customer and LLM one-click search. White papers, case studies, how-tos, thought leadership, inspirational storytelling - by giving more and showing commitment to the subject across channels, you can build credibility and move consumers down the funnel.

SEO and AI Search

Getting your page to the top of the SERP with a featured snippet or populating a rich result in a ChatGPT enquiry requires a tactical approach. It starts by identifying keywords and answering customer questions across channels with algorithm crawlable content backed up by third parties.

Taglines

Keep’m short, witty and consistent. Your tone, or attitude, can change, but your voice, or personality, should stay the same. Your brand doesn’t need to reinvent itself every three months with a new tagline; it does need a recognizable brand voice.

UI/UX Copywriting

It's all about you, the user. Oh, and cut the fluff - all of it.

Personalize and localize

Segment and speak to the subculture on their home turf. People want to know that you, as a brand, care about their needs, concerns, and community. When you invest in your core, the evangelists will follow - then you’ll have the foundation and credibility to grow.

Social Media

Scale content for the niche. Make it platform-specific. Add value and build a brand narrative. This is where your brand lives. Give users a story to follow.

PR

Give journalists the tools they need to do their job: a catchy headline, vetted facts, good quotes, high-res images, and access to more information.